Case Study:
Madalyn's real-time "live" mobile blogging from the ASCAP Expo
Los Angeles, CA - April 2008
Using an iPhone, Twitter, Flickr and Blogger she was able to "live" blog the following:
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April 10: Madalyn arrives at the ASCAP Expo in LA
Hey everyone, I'm in sunny, beautiful LA for the ASCAP Expo. Kelly and I walked around, bumped into Gail Silverman of Girls Rock Girls Rule, visited with Martin & Jude Folkman of the Musician's Atlas, saw Adam from Planetary. It's buzzing here! We parked quite easily in a nearby lot, across the street from the hotel for just $10. From LAX it was an easy drive thru Englewood and Hollywood. Of course this was with NOT during rush hour. Singing off for now... Madalyn Sklar |
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April 11: Madalyn taking notes at Jon Bon Jovi interview
What a great first day at the ASCAP Expo! Kelly and I spent time walking around, checking out the trade show booths and visiting with many old friends. We ran into a bunch of GoGirls too As usual people recognized me from Myspace. Very cool! The best part was the interview with Jon Bon Jovi and Richie Sambora. What a great pair! I thought Bon Jovi was extremely articulate with intelligent answers. He thought "Livin' on a Prayer" wasn't good enough for the record. Interesting! He said, "you just don't know". Bon Jovi said their music theme was optimism. He said the song "It's My Life" is a timeless classic with an underlying theme of having faith in faith. He relayed an interesting story about his duet "Who Says You Can't Go Home" with country star Jennifer Nettles of Sugarland. When asked who's idea it was he said he wanted a female singer after originally having Keith Urban record it. He said their voices were too similar. Bon Jovi stated he needed a singer that had a voice and songs he liked AND needed to be able to interpret his lyrics. She was a perfect fit. So to recap: ASCAP Expo good! It's well worth the cost. It's well organized and extremely professional with serious attendees. No wannabees! Until tomorrow... Madalyn Sklar Madalyn's Music Biz Blog |
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April 11: Panel: Promoting Your B(r)and: Online and Alternative Marketing
This was an extremely informative panel!! I couldn't post live because I was so busy taking 3 pages of notes!! Here's what I have to pass along... Roy Elkins - Broadjam Get your music on every site. When you get placement, write up a paragraph on your homepage. Have your successes on your homepage. This will help you on search engines. When it comes to your music, quality is key. Putting your music on myspace isn't enough. You need to participate. The web provides things. Makes it easier to get into film/tv, etc. Patrick Faucher - Nimbit Have your own website not just a myspace. Be consistent when it comes to your branding. Myspace is NOT your space, it's Rupert's space!! Realize you're a brand. You have to look at the business like you do the creative. You're the best marketer you have. Look for ways to market and monetize. Justin Goldberg - indie911 Surprised more artists are not using Google ad words and ad sense. Most artists are not marketers. It's important to have a team you trust. Other platforms and sites are huge in other countries. Important to have that outreach. Lynn Grossman - Secret Road Management Looks at Yahoo and iTunes for specific lyrics to find artists. On the show House (she's the music supervisor), she gets script in advanced and does searches, looking for artists as well as those she knows. Pay attention to the shows. Send them what they're looking for. Who is your audience? Consistency is important when branding. Use the same visuals. Build a foundation. Stay close to fans. Jill Sobule - songwriter (remember the song, "I Kissed A Girl") Raised $82,000 in 53 days at jillsnextrecoed.com Keep up with your fans. Tell them what's going on. I think it's great to have this connection (the Internet) with your fans. That's all for now! Hope you enjoy this post. Give me your comments!! Rock on, Madalyn |
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April 12: 2 things you need here!
There were two things you saw EVERWHERE this weekend at the ASCAP Expo at the Renaissance Hotel in Hollywood... Starbuck's coffee and the expo guide. This conference was jammed packed with information, demos and resources. It was well worth the price for admission. If you're serious about your music, this conference is for you. When asked what she got out of the Expo, Kelly Z. of Kelly's Lot said, "It was a class act conference. And how great it was to have it in my back yard of Los Angeles." So that's the recap for now. Next week I'll blog more about this. Rock on, Madalyn Sklar |
Live, real-time mobile mini-blogging with Twitter
You can access this page, read the blogs and click on the photos by going to http://twitter.com/gogirlsmusic and scrolling down to Older until you find the corresponding pages.